Search and content
From constraint to handover
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Challenge
A retailer had a product list and almost no public pages that described who each line was for.
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Approach · 01
The retailer had products and almost no public pages that said who a line was for. Changing titles on a thin catalogue would have been an audit with nowhere to land. The block was a search programme: a page map, rewritten titles, and a monthly writing block so new lines do not land only in a PDF.
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Approach · 02
The month is separate. The programme can finish. The writing block continues only if they want the library to keep growing, at the content hourly rate times 30.
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Approach · 03
Nothing in the story is a ranking. The result is a set of pages a person can maintain, and a rule for what a new line must have before it is called public.
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Result
A search programme: a page map, rewritten titles, and a monthly writing block so new lines do not land only in a PDF.
A composite is useful when it shows the boundary. It is not a logo and it is not a promise that your version will match.